Our Professional Website Analysis and Review Process Identifies Issues That Can Negatively Impact Your Search Rankings
Search engine ranking algorithms change regularly and sometimes the changes are dramatic. Imagine one day you’re on the first page of Google, and then suddenly you find yourself on page 11. It happens all the time and in most cases business owners simply don’t know what happened or what to do about it. This is one reason why a website audit report is important.
What is Website Audit?
A complete audit of a businesses website is a professional analysis that includes a written overview of website content and inbound links. Nothing is left un-scrutinized, from Web Design and Structure Analysis, Page Errors and Broken Links, Issues with Page Title and Meta-Descriptions, URL Architecting, Analysis of Back Links, Duplicate Content Issues, a Thorough Target Keyword Analysis and more.
A website audit is especially important before starting any optimization campaign, so you eliminate issues that will diminish the value of your web marketing investments. This is especially important for SEO campaigns.
Why Do You Need a Website Audit Report?
A website audit lays the foundation for all of your online marketing strategies like SEO, Pay per Click and Social Media Optimization because all of those strategies refer traffic back to your main website. If that website has any problems at all, your efforts and your money has been wasted. An audit, followed by the appropriate actions to repair problems prevents campaign failures, caused by errors and faults in your website.
A website audit helps you recover from Google updates that adversely affect your ranking. With Google pushing more than 500 algorithm changes each year, this type of website checkup should be considered an insurance policy for all campaigns that drive traffic to your website.
Google Algorithm Updates
The Google search algorithm changes continuously in order to provide the best possible search engine results it’s users. The quality and relevance of search results is Google’s first priority. An audit keeps your website in alignment with these changes.
I’m sure you are already aware of Google’s two major algorithm changes known as Panda and Penguin. So far since 2011, there have been 25 Panda updates and since 2012, 3 Penguin updates. They have affected 41.4% of search queries. Panda updates tended to filter out websites that have low quality content while the Penguin updates were designed to eliminate web spam. You have to adapt to these changes, to stay in the race and a website audit is the key to that.