Online Reputation Management
These days it’s a good idea to Google yourself and your business, because potential customers and other people are googling you too. If you Google yourself and don’t like what you see, that’s not good, because what you see is exactly the same as as what potential customers and other people see. Perhaps you don’t mind what people are saying about you online, but customers and potential customers definitely will be influenced by negative content about you. Did you know that 80% of people surveyed have changed their minds about a purchase because of the bad review seen online? In a competitive marketplace businesses are starting to realize that online reputation management is not just important, it’s a necessity.
What is Online Reputation Management?
There’s a huge number of people searching online everyday to evaluate businesses and that number is growing every day. That means your online reputation is important because negative reviews and nasty comments about your business will influence your potential customers to choose your competition over you. That’s why it’s more important than ever to regularly monitor your online reputation and have a plan to respond to negative material while taking steps to produce positive material about yourself, your business, your brand, your services and your products.
Why Monitor Your Online Reputation
Studies reveal that 78% of Internet users do research before making buying decisions and that 80% of those users have changed their mind about who to buy from or what to buy because of negative online reviews. Your business doesn’t have to be at the mercy of negative commentary online. Reputation management is about using the commentary to your advantage! Responding thoughtfully to negative comments the moment they appear on the Internet can turn a negative into a positive. Taking steps to drive positive reviews about your business into the marketplace so that they dominate search results, by pushing down the negative ones, is a proactive approach to reputation management.
The studies also show that 44% of adults search for information about professional service providers that they need, like doctors, lawyers, plumbers and other home service providers. Online reputation management make sure that those searchers encounter the best possible first impression of your business online.
Request an online Reputation Management consultation now learn how to prevent detractors from slowing you down!
What We Do? – Online Reputation Management Services
- Review Building – We collect and post positive reviews about your product, service, or business from your customers. These reviews are posted on web properties that have authority so that they can begin to overwhelm negative reviews in search results. The goal of ORM is to “push down” the negative reviews and promote positive comments about you or your business.
- SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We then populate those accounts with tweets, page updates, join groups, participate in discussions and more. We can also customize the social media account URLs so that they better represent your brand.
- Social Media Boosting – Is an ongoing service that ensures your social media accounts are full of rich content and activity that can contribute to improving your online reputation. Besides posting updates, joining groups and discussions, we can acquire friends and followers for you as well.
- Online Reputation Management efforts include additional services like Research and Analysis, Content Generation and Competitor Back Link Analysis. Every piece of online real estate that has content about your business will be analyzed, so we can create a campaign, that eliminates problems while making the best use of what already exists online to promote your brand. Based upon analysis results, we then create additional blogs and other micro-sites that will help you to dominate search results further while simultaneously pushing negative content off the page.